IBE selected brands basis several parameters, including sales velocity, price appreciation etc.
Bengaluru, November 27, 2018 - Sumadhura Group, one of South India’s leading realty majors, have been chosen as one of the ‘Best Real Estate Brands’ of 2018 in India, by International Brand Equity (IBE), a global brand research, market research, and strategy firm. The brands were evaluated on the basis of consumer satisfaction, brand valuation, brand awareness, and brand strength.
To analyze how various challenges were tackled by the individual companies, IBE announced the top 50 real estate brands for residential, commercial and others real estate players in major cities. The comprehensive analysis for the real estate brands was done based on various parameters like the value of projects which indicated the total units launched by the company; sales velocity, that showed how fast units in a project had been selling.
On this unique distinction, Mr Madhusudhan G, Chairman and Managing Director of Sumadhura Group, said, “We are delighted to be counted among the best in the country and to be part of this illustrious group of real estate companies. This special distinction by a prestigious global firm reaffirms our commitment towards our customers and stakeholders who have bestowed their utmost faith in us over the last two decades.”
Sumadhura Group, the Bengaluru-based developer has carved a unique niche for themselves and have helped fulfill the aspirations of many-a-homebuyer across the country in owning their dream homes. The ISO 9001:2015 certified organization has a portfolio of 46 projects, which includes 42 world-class residential and 4 commercial projects, across India’s top metropolitan cities of Bengaluru and Hyderabad, with plans to grow across our cities.
IBE also validated the price appreciation to analyze the pace at which price of a particular project had risen, faster the rise in prices of the property higher was the score given to the company. Also, there were some secondary factors like price benchmarking, rental benchmarking, the total space built by the company and vacancy levels for commercial projects by the company etc. that were considered by the IBE.