Every local search engine optimization guide mentions valuable business listings. Very often it will be in reference to the top four Google Places results. Google is the number one option to increase local SEO, but it’s not the only one.
There are many other credible search platforms. Try hitting up these 15 directories after you’ve claimed your Google listing.
Bing
Bing is a close second alternative to Google if your business’ focus is on the US. The limited scope means less competition for rankings on their Bing Places for Business portal.
Abaco
Yahoo uses Abaco as a specialized platform that lists your business and gives you the ability to create websites. Basic listings are free, but you can get listed on 60+ directories for $23.25 per month.
Yelp!
Travelers turn to Yelp for their customer reviews of hotels and restaurants, but merchants rely on it for local advertising. Once listed you can manage the reviews yourself or get a related app to do it for you.
Yellow Pages
The Yellow Pages might seem antiquated, but a YP.com listing is just as valid now as it was on paper. Local businesses can rely on Yellow Pages for advertising and lead generation.
Better Business Bureau
Since 1912, the Better Business Bureau has always been there to direct customers to trustworthy businesses, brands, and charities. Applying for an accredited listing can give your business a return on investment of $1,846.
Angie’s List
Angie’s List offers the most comprehensive list of businesses graded on an A to F scale. If your small business falls under any one of the main categories-house, auto, health, pets, services- then find a local chapter you can join.
In an era where business leads are generated online, LinkedIn is indispensable. LinkedIn’s gives applicants and vendors the opportunity to connect with professionals in their field.
Superpages
When you just want simple answers, Superpages is your go to. All you need for signing-up is your basic business and contact information.
BizJournals
BizJournals, a division of American City Business Journals, covers more ground than any other lead generating service. Listings are free with paid “gold package” upgrades.
Manta
Manta is the best friend small businesses can have. A quick registration process unlocks advice, promotions, opportunities, and free tools for local business advertising.
Thumbtack
When it comes to knowing what the customers want, Thumbtack asks the serious questions. Signing-up puts you in direct contact with customers seeking quotes.
FourSquare
FourSquare is social media for small business owners. Use basic information so customers can easily find you.
Citysearch
Get into local guides and “best of” lists easy with Citysearch listings. If local customers are active on the site, then claim your free listing now.
MerchantCircle
MerchantCircle weaves a network of local businesses and customers. They offer free tools to help promote your brand.
Chamber of Commerce.com
The Chamber of Commerce unites all businesses from cities and towns across the US. Join now to tap into the millions of referrals the site gets everyday.