You may have already heard the term conversion rate being tossed around by marketers and you may know it’s a vital aspect of your business. It’s found everywhere like on social media journalreview.org and various SEO digital marketing guides. However, you might have a bit of trouble grasping the general concept.
Conversion rate is crucial since this informs you of the percentage of visitors to your website that performs your desired actions. These actions can take several forms such as: membership registration, product purchases, software downloads, and newsletter sign up. Basically, conversion rates notify you of how many of your website visitors do any activity beyond browsing your page.
Conversion Rates Calculations
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Aside from tracking the number of visitors, you also need data on what content your target audience enjoys and what percentage of them buys your product because of a particular post. Not knowing the conversion rate for your website can have a damaging impact on your marketing strategy.
For example, you have a pop-up registration that urges people to sign up for newsletters on that your landing page. If 3,000 people visit that page and 150 registered their emails, your conversion rate would be 5 percent. The calculation is conversions divided by visitors multiplied by 100. You divide 150 by 3,000 which results to 0.05 and multiply it by 100 to get 5 percent.
Here are some tips on how to optimize your conversion rate even if you’re still a beginner:
1. Identify Key Elements
By calculating your conversion rate, you identify what elements you need to improve on and what factors contribute to the traffic flow so that your conversions continue to increase as well as your profits. For your SEO and social media marketing campaigns, you can compare which of the two has a higher conversion rate and allocate more resources there.
This allows you to take advantage of the tactics that are effective for your website and, at the same time, figure out what elements to enhance.
2. Lessen Form Fields
Remove unnecessary form fields that do not have a tremendous impact on your sales if you collect that information. Ask yourself whether you need all that data like your customers’ job titles, office address, and monthly income. If it’s not required for their newsletter subscription or other services you aim to provide in the future, stick to asking only for their full name and email address.
3. Eliminate Automatic Image Slides
These automatic image sliders are typically found on a company’s homepage. It has four or five images that automatically moves after a few seconds. These are intended to emphasize a promotion or discount for the customers. However, it can have an adverse effect on your conversion rate.
When your customer visits your website, you want them to explore the site on their own. This means that they spend more time on the page which can give you more time to persuade them to buy your goods. Image sliders also create banner blindness, which is a term that describes how people who visit a web page consciously or unconsciously ignore information in a banner form.
Other options you can put in place of slides are:
- Primary Offers
Instead of taking the risk that your clients ignore your promos or discounts by placing them on image sliders, focus on a primary offer that you can put on all pages for more exposure.
- Show Location-Specific Promos
Another way to make the most out of your banners is to target it for clients from specific locations. You can use it to feature promotions that are exclusive to their area.
- Manual Sliders
If you believe that your site needs image sliders, you can have one that’s manual and limit the images to two photos. Make sure to have conspicuous side navigation buttons so that your web page visitors will know that there’s more waiting for them in the next slide.
4. Place Noticeable Call-To-Action Buttons
Use colors that contrast a page’s palette for your call-to-action buttons. This subtly directs your customers’ attention to the action you want them to click. It does not necessarily have to be red. You need to find a color that pops out from the background. Pro tip: look for a color that hasn’t been used in any part of your website so that it stands out better.
Conclusion
Boosting a website’s conversion rate is one of the ultimate goals of all business owners and marketers. This facilitates an increase in your sales and profits which, in turn, aids in the growth of your company. You can achieve high rates by following the tips above and being diligent in enhancing the elements that work for you as well as working on the factors that need improving.