A 360 degree campaign roll out that involves television, digital campaign and an on-ground activation
Link to the TVC: https://www.youtube.com/watch?v=kUNlIi-tPx4
New Delhi, 30 May 2019: Chocolate Horlicks, a GSK Consumer Healthcare product, has partnered with popular toon character Chhota Bheem to connect with their younger audience. The partnership marks the first ever movie integration for the brand, with ‘Chhota Bheem Kung Fu Dhamaka’ that released on 10th May.
The association is supported by a 360-degree outreach campaign including television and digital campaigns culminating through an on-ground activation. In line with the campaign idea of “Horlicks Chocolicks ke liye Kuch Bhi Karega”, the animated TVC for the campaign showcases how Chhota Bheem and his best friend Kaalia will go to any extent to earn their glass of Chocolicks (Chocolate Horlicks) amongst the group of friends.
Link to the film: https://www.youtube.com/watch?v=kUNlIi-tPx4
The campaign is also supported by a digital engagement programme called Chocolicks Premier League challenge. Under this challenge, kids from various cities were asked to do city specific dance moves and upload their videos on Horlicks India Facebook page to bring the Chocolicks Carnival to their city. The carnival, an on-ground activation for the campaign, will have Chhota Bheem as the star attraction where the kids get to meet and engage with their favourite toon character.
Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, while commenting on the association said, “At GSK, we look forward to creating brands and campaigns that directly connect with our audience. Chocolate Horlicks is one of our most successful brands and its taste enjoys high equity with children. To strengthen our connect with our younger audience we associated with Chhota Bheem which is one of the most loved toon characters amongst kids. This integration is aimed to delight them – not just with a fun time at the carnival but also with the taste of Chocolate Horlicks.”
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is a leading player in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3800 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 800 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast-Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.