Integration to bring over 1 lakh hours of unlimited entertainment
TCL has been bringing unrivalled digital entertainment on its platform, partnering with industry leaders like EROS Now, Hotstar, YuppTV, Netflix, and more
New Delhi, August 8, 2019: The global top-2 TV Company, TCL Electronics announced that it will integrate JioCinema, the on-demand content platform from Reliance Industries Ltd into its Google-certified Smart TVs. Through this integration, TCL will host over 1 lakh hours of exciting content from JioCinema, including the latest and classic movies, TV shows, music videos, trailers, and more across major languages.
The association underlines the synergies created by TCL’s legacy of over 38 years as pioneering Consumer Electronics Company and JioCinema’s vision of providing easily accessible & best-in-class entertainment solutions. While JioCinema brings the most envious collection of content on its platform, the Google-certified Smart TVs by TCL offer amazing picture quality, powerful processor and other features like True Colour, Micro-Dimming, and Dynamic Picture Enhancement.
Commenting on the association, TCL India Managing Director, Mr. Mike Chen said, “We are glad to announce our association with JioCinema, one of India’s frontrunners in offering enthralling on-demand content solutions. At TCL, we are driven to provide the most immersive and integrated entertainment solutions to our customers and are affirmative that the users will appreciate extensive collection of movies and shows by JioCinema now available on the Smart TVs by TCL.
Digital entertainment solutions like JioCinema have been gradually taking over traditional broadcasts and are a better offering for the on-the-go and connected consumers of today. JioCinema brings the most extensive collection of on-demand entertainment for TCL users.”
The coming together of the two industry leaders, TCL Electronics and JioCinema, is going to usher users into highly optimised and convenient content consumption. The association is set to allow both TCL and JioCinema to leverage their strengths in growing the respective brands’ mindshare.
About TCL Electronics
Headquartered in China, TCL Electronics Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry, and is engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user- oriented business model that focuses primarily on a “double +” strategy which includes “AI + IoT” and “products + services” as the main direction, TCL Electronics strives to build a comprehensive ecosystem for smart TVs, fridge, washing machine, AC, sound bar that provide users with a superior experience with its smart products and services. In 2018, TCL was ranked No. 2 Global TV Corporation by IHS.