~ Sunfeast Dark Fantasy strengthens its brand positioning as an indulgent offering by embarking on ‘meetha moments’ in its latest TVC ~
Bangalore, 14th August 2019:Sunfeast Dark Fantasy, the premium cookie brand from ITC Ltd has rolled out its new TVC which feature Alia Bhatt in her ever exuberant persona. Revisiting the brand’s tagline “Can’t wait, won’t wait”, the commercial showcases how Alia is eagerly waiting for the engagement ceremony to conclude so that everyone can celebrate the occasion with the new meetha on the block, Sunfeast Dark Fantasy. With this new communication, the brand aspires to position itself as the ‘New Meetha’ which people can take pride in serving their guests.
The commercial captures Alia’s temptation to grab a cookie when she realizes that there is only one cookie left in the tray. The TVC also displays how Dark Fantasy is a ‘meetha’ that can be easily served to many people due to its convenience and is an alluring offering due to its elegant packaging.
Link to the TVC:
https://www.youtube.com/watch?v=MCa7AOZRYgU
Commenting on the TVC, Mr. Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods Division, ITC Limited said, “We endeavor to elevate the dessert indulgence experience of Sunfeast Dark Fantasy by positioning it as the ‘New Meetha’ for all celebratory occasions. Sunfeast Dark Fantasy focuses on special moments with family and friends to make the indulgence more exciting. The TVC emphasizes on joy of sharing and showcases the premium look & feel of Dark Fantasy as a meetha. Sunfeast aims to break further barriers and scale new heights in the indulgent biscuits segment by entering the space of meetha.”
Commenting on the campaign, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said ‘The story beautifully captures the idea of 'Everyday Chocolate Cravings', while establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a chocolate addict and Dark Fantasy, with its ultimate chocolate credentials, gives you an irresistible chocolate experience. With this film, the brand takes its idea of heightened irresistibility to the next level
