Exide Life Insurance signs on Mahendra Singh Dhoni, India’s most successful Cricket Captain, as its Brand Ambassador

Mahendra Singh Dhoni (“Dhoni”) will feature in a marketing campaign of Exide Life Insurance based on the theme “Lamba saath, bharose ki baat.” (Long term relationships build trust) The campaign reinforces the fact that one should buy life insurance for the long term Bangalore, June 21st, 2016: Exide Life Insurance, today announced Mahendra Singh Dhoni (“Dhoni”) as its brand ambassador.