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Views from e-commerce startups on demonetisation of 1000 and 500 currency

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India 10 November 2016: Vivek Mathur, CEO at Giftease.com “I believe this is a major & very progressive step  towards cleaning up the economy. Of course while it has much larger ramifications for the economy,  it is also very significant for the ecommerce industry. In the immediate term, with over 50% of ecommerce transactions being COD,  there will  be an  impact on volumes, as customers will

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