High Abandonment Rates Indicate the Need for More Compelling Value Propositions to Drive Greater AdoptionBangalore, India, December 7th, 2016 —
The abandonment rate of smartwatches is 29 percent, and 30 percent for
fitness trackers, because people do not find them useful, they get bored
of them or they break, according to a survey by Gartner, Inc."Dropout
from device usage is a serious
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